Description
This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry, destination management and general travel behaviour. The most recent developments in marketing and sales as well as in travel technology and business travel are of key importance for managing companies involved in travel and tourism. The articles are based on presentations and panel discussions presented at the worldAs largest tourism convention, the ITB Convention Market Trends & Innovations. This book unites convention highlights prepared by renowned professionals and scientists within the industry. As such, readers can form a comprehensive vision of the developments which are shaping the structure of the global travel and tourism industry. The book is indispensable for tourism professionals and scientists as well as students analyzing current global tourism trends.
